Overview
Otega Restaurant is a premium dining establishment offering a blend of local and continental cuisines. Known for its quality service and vibrant atmosphere, the brand sought to expand its reach beyond walk-in customers by creating a strong digital presence.
The Challenge
Despite its excellent in-restaurant experience, Otega Restaurant faced several challenges:
Limited online visibility and customer engagement.
No streamlined platform for reservations, menu browsing, or online orders.
Heavy reliance on physical foot traffic, which capped revenue potential.
The goal was to create a website that not only represented the brand but also drove direct sales and bookings, enhancing customer convenience.
- Location : Abuja, Nigeria
- Client : Mr Tega
- Project Type : Website Development
- Duration : 2 Weeks
- Completion : 15 July 2025
Our Strategies
We designed and developed a fully responsive, conversion-focused website tailored to Otega Restaurant’s operations. Key features included:
Interactive Menu: Customers could browse dishes with prices and images.
Online Reservations & Orders: Seamless table booking and takeout ordering system.
Integrated Payment Gateway: Secure and fast payments to drive online sales.
SEO & Performance Optimization: Ensured top ranking on Google for “premium restaurants near me” and related keywords.
Analytics Dashboard: Provided real-time insights into traffic, sales, and customer behavior.
“Our website completely transformed how we serve our customers. We now receive consistent orders and reservations online, and our revenue has grown massively under a Month”
Otega Restaurant Management
Implementation Process
Discovery & Strategy: We analyzed Otega’s brand goals, target audience, and competitors.
Design: Created a user-friendly UI that reflected the restaurant’s premium feel.
Development: Built with scalability in mind to handle high traffic and online transactions.
Testing & Launch: Performed rigorous speed, security, and usability tests.
Digital Marketing Support: Implemented SEO, Google My Business optimization, and social media integration to drive traffic.
Results
₦70 Million Revenue Generated: In less than 12 months, the website became a major driver of sales through online orders, reservations, and event bookings.
40% Increase in Customer Retention: Repeat customers now use the website for reservations and loyalty programs.
3X Increase in Brand Visibility: High SEO rankings and social media traffic boosted overall awareness.
Operational Efficiency: Staff spent less time on manual bookings and more on customer service.
