Overview
Just Favoured is a fitness and lifestyle brand offering personalized coaching, training programs, and eCommerce products designed to help clients stay healthy and motivated. They partnered with Rivong to create a bold, cohesive brand identity that communicates strength, discipline, and transformation.
The Challenge
While the founder had a growing client base and strong personal reputation, the brand lacked a consistent identity. Marketing materials varied in style, and there was no clear visual language to reflect the brand’s premium fitness focus.
- Location : United Kingdom
- Client : Mrs. Sarah
- Project Type : Brand Identity Design
- Duration : 2Weeks
- Completion : 15 May 2024
Our Strategies
Brand Discovery Sessions to define mission, values, and customer persona.
Logo Design: A modern, athletic mark symbolizing power, motion, and personal growth.
Color Palette & Typography: Strong, energetic tones with sleek typefaces to reflect confidence and performance.
Messaging Framework: Taglines and tone guidelines to inspire and connect emotionally with the audience.
Brand Guidelines: A comprehensive style guide for social media, merchandise, and digital platforms.
“Rivong helped us turn Just Favoured into more than a name. it’s now a movement. The branding is clean, powerful, and resonates perfectly with our clients.”
Sarah - CEO Just Favoured
What We Delivered
Primary and Secondary Logos for versatile use.
Social Media Template Kits to ensure cohesive digital presence.
Branded Merchandise Concepts (gym wear, water bottles, resistance bands).
Complete Brand Manual detailing logo use, colors, and messaging tone.
Impact
Stronger brand recognition across fitness communities and social platforms.
Increased credibility, helping the business attract premium clients.
A polished foundation for eCommerce expansion and new product launches.
